Don't waste money on ads.
Let influencers sell for you.
No Cap turns influencer spend from a fixed cost you commit on faith into a variable cost tied to outcomes. Fund one pool, open applications, pay every accepted creator a guaranteed baseline - then split the rest by tracked results.
“UGC through influencers worked - but the math never did. One pool, one formula, and the payout literally follows the traffic. That’s how we found No Cap.”
Tell the Scout agent what you’re shipping. It drafts the pool.
Scout is the brand-side agent. Describe the drop and it proposes the pool size, baseline, tracked metric, and creator shortlist - on the creator side, the Manager agent handles applications, deadlines, and payouts. You approve before anything goes live.
Generic creator databases flood you with cold profiles. Our pool applicants opt in - they’re already interested in your category.
Keep UGC campaigns moving without the manual work
Scout (brand side) and Manager (influencer side) surface what needs attention in one action center: pending applicants, missed content deadlines, follow-ups. You approve, they move.
Fast, compliant payouts - no matter how many creators
Onboard once and pay every accepted creator through the No Cap wallet. Baseline settles on post, performance share settles when the tracking window closes.
Real people. Same formula for every one of them.
Browse creators already opted into pool campaigns. Everyone you see is paid off the same published split - baseline plus a share of the pool sized to real tracked results.
Sana M.
Aria K.
Kai T.
Marco V.
Noah W.
Camila R.
Devon P.
Ren S.
Biscuit 🐾
Miso 🐈
Bear & Rue
One budget. Open applications. Pay for what performs.
No individual rate negotiations, no locking a fee to a creator before you've seen a single post.
Fund the pool
Set a total budget for the campaign and a baseline payout every accepted creator earns just for posting, win or lose on performance.
Creators apply & post
Open the campaign to your own list or a public brief. Approve who fits, they post on their own channel and timeline.
Pool splits by results
Once content is live, everything above baseline divides across creators in proportion to their tracked clicks, views, or conversions.
The pool follows the post that actually moves.
An illustration of the mechanic: each tile is a category and the relative lift the winning post drove. The split rebalances the moment new performance data lands - bigger movers claim a bigger share of the same pool.
No cap - every creator sees the same formula
No hidden negotiation, no side deals. Drag a creator's performance up or down and watch the pool rebalance in real time.
Brands and creators, running the same math.
We stopped negotiating rates one creator at a time. A single pool, one formula, and the payout literally follows the traffic.
As a creator, I actually see the math. Baseline for showing up, and a real cut of the pool when my post moves.
First campaign we ran through No Cap, our top applicant wasn't the biggest name - she was the one with the highest CTR, and she got paid for it.
Flat rates pay for a post. Pools pay for a result.
A flat-fee deal costs the same whether the content flops or takes off. A pool moves the same dollars toward whoever actually earned them.
Flat-fee deals
Pool campaigns
Built for DTC teams running creator campaigns, not one-off gifting
New product drops
Open a pool the week of launch and let applications flow in instead of chasing individual creators.
Ongoing affiliate-style content
Keep a standing pool running so new creators can join and get paid on the same rolling formula.
Sale & seasonal pushes
Size the pool to the promotion window and let payouts track whichever creators actually move traffic.
Testing a new creator segment
The baseline caps downside per creator while the pool naturally surfaces who's worth a direct deal next time.
Everything about the split, in plain English.
Who sets the baseline payout?
Our Scout agent (brand side) sets it for you - benchmarked against current market rates, the creator's geography, and their content category. You approve the number before the pool goes live, so there's no per-creator haggling and every accepted creator sees the same floor on the brief.
What counts as a 'result' in the split?
You pick the metric when you fund the pool: tracked clicks, attributed conversions, or verified views. Whatever you pick, it's published on the campaign brief so every creator sees the same rule.
Can a creator earn zero above baseline?
Yes - if their post drives no tracked activity, they still keep the baseline but earn nothing from the performance pool. The upside is uncapped in the other direction.
How is this different from other influencer platforms?
Other platforms are directories - they hand you a list of creators and leave the negotiation, rate cards, and payout math to you. No Cap replaces that with one funded pool, one published formula, and one settlement: brands cap total spend up front, creators apply into a rule they can see, and the split follows tracked performance. Variable-cost by design, not by spreadsheet.
Do I have to use your creator marketplace?
No. You can open a pool to your own creator list, to a public brief, or to marketplace applicants - the split formula is the same either way.
Three curves are converging on the same DTC dollar.
E-commerce is compounding, creator spend is scaling faster than e-commerce itself, and the software layer underneath influencer budgets is finally catching up. The money is already moving - the mechanism hasn't.
Global e-commerce is projected to grow from $17.1T (2022) to $80.5T by 2030 - a 26.5% CAGR of commerce moving online.
Source: Adroit Market ResearchCreator spend scales from $203B in 2025 to $848B by 2032. Creators are now a primary DTC acquisition channel, not a side experiment.
Source: Forbes / INGENIUS StudioThe software brands use to run and measure creator campaigns grows ~4× - from $25.4B (2024) to $97.6B by 2030. Budget is shifting to structured tools.
Source: Grand View Research